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Showing posts with label LG. Show all posts
Showing posts with label LG. Show all posts
Saturday, January 29, 2011
Saturday, November 13, 2010
LG TO SHOWCASE “KITCHENS AROUND THE WORLD”
LG Electronics (LG) announced the launch of an online cooking portal providing users with over 100 recipes of flagship dishes from select countries. Packed with useful features and expert cooking tips for amateur and advanced cooks alike, this site is designed as a guide for cooking enthusiasts in creating world cuisines in their own kitchens.
The site offers an innovative feature, Cook As You Are, in which visitors can request a recommendation by choosing specific options among six categories: Cultures, Occasions, Courses, Ingredients, Methods and Expertise. The user’s choices will be used to determine the right recipe recommendation from various cultures. For example, the selection of herb, snack and beginner results in a recommendation for easy-to-prepare Honey Roasted Pumpkin, a popular Korean dish. Visitors will also be able to view recipe recommendations from renowned personalities such as Guy Martin, a three-star Michelin chef from France.
In another section of the site entitled Choose Your Kitchen, consumers can experience many international dishes -- up to 100 cultural recipes -- as well as professional cooking tips and techniques from world-renowned chefs. The recipes are broken down into step-by-step details and matched with photos to make it as convenient as possible for home cooks to bring famous international dishes to their tables. The site will also offer insights on ways to maximize LG cooking appliances to improve the recipe or to make the cooking process more convenient.
“This portal will enable those interested in cooking to become global chefs in the comfort of their own kitchens,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “At LG, we believe enjoying the world’s cuisines shouldn’t be limited to just restaurants and pre-packaged frozen foods. We want to show that international dishes are not only easy to prepare, but fun as well.”
To experience LG’s new cooking portal, visit www.lg.com/cooking. The site is currently available in English and Korean but will also be offered in German and French later this month.
The site offers an innovative feature, Cook As You Are, in which visitors can request a recommendation by choosing specific options among six categories: Cultures, Occasions, Courses, Ingredients, Methods and Expertise. The user’s choices will be used to determine the right recipe recommendation from various cultures. For example, the selection of herb, snack and beginner results in a recommendation for easy-to-prepare Honey Roasted Pumpkin, a popular Korean dish. Visitors will also be able to view recipe recommendations from renowned personalities such as Guy Martin, a three-star Michelin chef from France.
In another section of the site entitled Choose Your Kitchen, consumers can experience many international dishes -- up to 100 cultural recipes -- as well as professional cooking tips and techniques from world-renowned chefs. The recipes are broken down into step-by-step details and matched with photos to make it as convenient as possible for home cooks to bring famous international dishes to their tables. The site will also offer insights on ways to maximize LG cooking appliances to improve the recipe or to make the cooking process more convenient.
“This portal will enable those interested in cooking to become global chefs in the comfort of their own kitchens,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “At LG, we believe enjoying the world’s cuisines shouldn’t be limited to just restaurants and pre-packaged frozen foods. We want to show that international dishes are not only easy to prepare, but fun as well.”
To experience LG’s new cooking portal, visit www.lg.com/cooking. The site is currently available in English and Korean but will also be offered in German and French later this month.
LG ALIGNS WITH GOVERNMENT TO PROMOTE HIGHER GREEN STANDARDS AT GREENOMICS 2010
LG Electronics, the UAE Ministry of Environment and Water (MoEW) and the United Nations Industrial Development Organization (UNIDO) joined force in Greenomics 2010 to develop a solid platform to address environmental threats and issues arising from the practical implementation of organisational eco strategy.
Greenomics 2010, held on November 8, 2010 in Dubai, was an opportunity for public and private entities to come together to determine environmental corporate responsibility for global companies conducting business in the Middle East and North Africa (MENA) region. The event was attended by over 250 high level participants including industry and thought leaders, government entities, business conglomerates, environmental specialists, blue chip companies and academia, among others.
Greenomics was born out of LG Electronics determination to ignite a positive change across all aspects of life. This year’s Greenomics focused on “clean production” in the manufacturing sector and looked to study ways to design products and manufacturing processes in harmony with natural ecological cycles. Last year, LG established a voluntary target of reducing greenhouse gases by 150,000 tons from manufacturing and 30 million tons from product use in 2020. Furthermore, LG is investing heavily in solar cell and next generation lighting as part of its 10-year business strategy.
“The Middle East and North Africa are particularly vulnerable to climate change as this is one of the world’s most water-scarce regions with a high dependency on climate-sensitive agriculture and a large share of its economic activity and population in flood-prone urban coastal zones,” said Mr. Ki-wan Kim, CEO and President of LG Electronics Middle East and Africa. “So any discussion about the environment must make this region a priority. Greenomics provides a compelling platform for change in this part of the world.”
Greenomics 2010, held on November 8, 2010 in Dubai, was an opportunity for public and private entities to come together to determine environmental corporate responsibility for global companies conducting business in the Middle East and North Africa (MENA) region. The event was attended by over 250 high level participants including industry and thought leaders, government entities, business conglomerates, environmental specialists, blue chip companies and academia, among others.
Greenomics was born out of LG Electronics determination to ignite a positive change across all aspects of life. This year’s Greenomics focused on “clean production” in the manufacturing sector and looked to study ways to design products and manufacturing processes in harmony with natural ecological cycles. Last year, LG established a voluntary target of reducing greenhouse gases by 150,000 tons from manufacturing and 30 million tons from product use in 2020. Furthermore, LG is investing heavily in solar cell and next generation lighting as part of its 10-year business strategy.
“The Middle East and North Africa are particularly vulnerable to climate change as this is one of the world’s most water-scarce regions with a high dependency on climate-sensitive agriculture and a large share of its economic activity and population in flood-prone urban coastal zones,” said Mr. Ki-wan Kim, CEO and President of LG Electronics Middle East and Africa. “So any discussion about the environment must make this region a priority. Greenomics provides a compelling platform for change in this part of the world.”
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