LG TO SHOWCASE “KITCHENS AROUND THE WORLD”

LG Electronics (LG) announced the launch of an online cooking portal providing users with over 100 recipes of flagship dishes from select countries. Packed with useful features and expert cooking tips for amateur and advanced cooks alike, this site is designed as a guide for cooking enthusiasts in creating world cuisines in their own kitchens.

The site offers an innovative feature, Cook As You Are, in which visitors can request a recommendation by choosing specific options among six categories: Cultures, Occasions, Courses, Ingredients, Methods and Expertise. The user’s choices will be used to determine the right recipe recommendation from various cultures. For example, the selection of herb, snack and beginner results in a recommendation for easy-to-prepare Honey Roasted Pumpkin, a popular Korean dish. Visitors will also be able to view recipe recommendations from renowned personalities such as Guy Martin, a three-star Michelin chef from France.

In another section of the site entitled Choose Your Kitchen, consumers can experience many international dishes -- up to 100 cultural recipes -- as well as professional cooking tips and techniques from world-renowned chefs. The recipes are broken down into step-by-step details and matched with photos to make it as convenient as possible for home cooks to bring famous international dishes to their tables. The site will also offer insights on ways to maximize LG cooking appliances to improve the recipe or to make the cooking process more convenient.

“This portal will enable those interested in cooking to become global chefs in the comfort of their own kitchens,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “At LG, we believe enjoying the world’s cuisines shouldn’t be limited to just restaurants and pre-packaged frozen foods. We want to show that international dishes are not only easy to prepare, but fun as well.”

To experience LG’s new cooking portal, visit www.lg.com/cooking. The site is currently available in English and Korean but will also be offered in German and French later this month.