Monday, February 7, 2011

Brits prefer online mobile phone purchase


ased on a study conducted by uSwitch, about 78% of the people prefer to buy mobile phones online as compared to just 70% of the people buying a handset on the high street.
Customers are happy with the range of mobile phones that are displayed on offer on the web. About 64% of the people are satisfied with the purchase of mobile phones online when compared to 62% of the people who buy it from the shop.
The research conducted by uSwitch also revealed that if the customers look around for the mobile phone deals, they would be able to save £81 on an average per year.
According to the communications expert, Ernest Doku, the consumers require time and freedom to select a proper deal of a limited budget so that it would give him the most out of a reasonable price.
He also added that Ofcom will soon enforce European Union regulations, which state that the mobile phone contracts must be for 12 months to allow the customers access the latest deals and models

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